Static Taxi Tops New York City
Citywide presence. 100% share of voice.
The yellow cab is one of the most recognized symbols of New York. Firefly Icons put your brand on top of it: four static taxi-top formats, each with 100% share of voice, moving through every neighborhood that matters.
The Firefly Advantage
While traditional static media waits for audiences to pass by, Firefly Icons move with the city, reaching people across the neighborhoods, commercial districts, retail corridors, and cultural destinations that shape their daily lives.
Build visibility wherever New Yorkers live, work, shop, dine, and gather.
Reach multiple neighborhoods and audience moments throughout the day.
Create repeated exposure through continuous movement and 100% share of voice.
A smarter way to build market presence
Firefly Icons turn the complexity of New York into an advantage, helping brands build consistent visibility across a city where attention is fragmented and premium stationary placements can require significant investment.
Core Pillars · The reach to be seen
A fleet of 100 Firefly Icons can cover Manhattan in 24 hours and reach 95% of NYC within four weeks, with competitive CPMs supporting efficient scale.
Measurable Coverage at Scale
Dedicated static creative keeps the campaign continuously displayed throughout every route and daypart, allowing multi-month flights to build recognition over time.
From the refined Icon and larger Icon XL to custom Icon Extend and Icon Sculpt executions, the collection gives brands multiple ways to turn their campaign into a distinctive physical presence.
Engineered for instant buzz and market dominance
The two core campaign objectives.
The ultimate premiere launchpad. Floods high-traffic nightlife, Midtown, and residential zones with massive visual repetition before opening weekend.
Creates instant scale and physical legitimacy for digital-first brands. Gives venture-backed startups high-impact NYC presence in the most efficient way.
Establishes institutional prestige and market trust by placing your brand alongside iconic NYC infrastructure across Wall Street and Midtown.
Penetrates residential and dining corridors at the exact point of impulse and ordering decisions.
Builds visibility around key shopping districts and retail hubs, supporting store visits, product discovery, and online consideration.
Firefly Icons keep CPG brands visible throughout consumers' daily routines and near the places where purchase decisions happen.
Build awareness for new products, flavors, and limited editions.
Extend visibility across retail, grocery, residential, and delivery corridors.
Turn packaging and product assets into custom Icon Extend or Icon Sculpt executions.
Home to the world's most expensive retail streets, NYC is where luxury is bought and trends are set. Firefly Icons put your brand across the city's most influential neighborhoods.
Build anticipation around collections, fragrances, collaborations, and store openings.
Maintain visibility around Fashion Week, shopping districts, hotels, and cultural destinations.
Translate signature products and design elements into Icon XL, Icon Extend, or Icon Sculpt executions.
Accountable campaign delivery & verification
Visibility into geographic delivery.
Route and neighborhood density reporting across high-value zones.
Advanced post-campaign measurement powered by Reveal.
Professional campaign shots.
Deliver market-wide frequency across priority neighborhoods with fleet packaging tailored to your budget and flight length.
Select fleet size and campaign duration.
Icon, Icon XL, Icon Extend (2D), or Icon Sculpt (3D).
Always-on awareness, launch, or event presence.
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